The Tribe has looked to diversify its interests outside of the gaming arena. In 1997, Morongo opened one of the largest Shell gasoline stations in the country.  In January 1999, an A&W drive-in restaurant nearly twice the size of the national prototype was added.  The restaurant is one of the most successful A&W franchises in existence.

In July 1999, Morongo opened the first Coco's restaurant ever owned by an American Indian tribe.  The tribe then acquired Hadley Fruit Orchards' three retail stores including the company's mail order and franchise rights.  This past year saw the opening and operation of a $26 million Arrowhead Mountain Spring Water bottling plant.