The Tribe has looked to diversify its interests outside of the gaming arena. In 1997, Morongo opened one of the largest Shell gasoline stations in the country.  In January 1999, an A&W drive-in restaurant nearly twice the size of the national prototype was added.  The restaurant is one of the most successful A&W franchises in existence.

In July 1999, Morongo opened the first Coco's restaurant ever owned by an American Indian tribe.  The tribe then acquired Hadley Fruit Orchards' three retail stores including the company's mail order and franchise rights.  This past year saw the opening and operation of a $26 million Arrowhead Mountain Spring Water bottling plant.

With its diversification into non-gaming businesses, the Tribe has become the largest private sector employer in the Banning-Beaumont region and is a major contributor to the San Gorgonio Pass economy. The tribe now employs more than 2400 people. More than two thirds of the Morongo workforce is composed of residents from the San Gorgonio Pass area. With community outreach, Morongo has taken a leadership role; the Tribe gives generously on an annual basis to many local community groups.